Adexen was mandated by an international airlines company to recruit a Marketing Coordinator for its operations. The position is based in Lagos.
He/She is the marketing presence on the ground, being able toprovidemarketresearch, customer behavior, and competitive landscape, and summarizefeedback and needsto the regionalteam, allowing theteam to design the best marketing strategy plan as possible.
Responsible forimplementing and executing locallythe Marketing plan designed by and with the Regional team.
Participatingtothedefinitionofthemarketing strategy / plan forNigeriain coordination with the Regional team.He/She is also assisting in the development and implementation of the company’s brand strategyinNigeria.
Ensuresall marketing efforts serve to achieve immediate and long-term business goals.
He/She supportsthe marketing planin identifying and executing improvements for processes, content, and lead generation
Pro-actively investigate and identify local market trends &customer needs and share with the regional team
Benchmarkcompetitorsstrategy(Communicationstrategyallchannels,events, partnerships,sponsorships,FFP etc) on a regular basisto the regional team
Relay customer and market feedback to the regional team
ContributetothedefinitionoftheestablishmentMarketingPlanand Marketing/Campaign (activity) calendarwith input of local specificitiesand needs(bank holidays, anniversaries, etc)
In coordination with the DC team andthe country manager, contribute to marketing budget optimization allocated for Nigeria.
Ensure proper execution of thelocalcampaigns & customer events, sponsorships, partnerships,prizes handout, etccoordinating all people & parties involved.
Manage the relationshipswith external providers (designeretc)and make sure that their selection goes through procurement
Implement the PR strategy designed by the regional team
Desired Skills and Experience
Bachelor’sdegreein Marketing from a recognised university
5 years minimum of relevant marketing working experience including communication,PR relationships,advertising, branding, and social media
Proficient user of Powerpoint and Excel
Excellent writing, communication and presentation skills
Excellence and Quality Focus
Initiative and Proactivity
We thank all applicants however only those selected will be contacted.