Head of Marketing

Job Introduction

Adexen was mandated by an international manufacturing Group to recruit an experienced Head of Marketing for their operations in Nigeria. The position is based in Lagos, Nigeria.

Responsibilities

• Responsible for driving profitable growth on company’s portfolio of innovative products, solutions & services in Nigeria. 
• Responsibilities include developingstrategic marketing plans and overseeing the implementation of plans and activities to ensure achievement of business goals.
• Responsible for the projects required to deliver the sales strategy.
• Prepare, articulate & implement the Marketing Plan as per Group Management cycle, input into Country Business Plan & strategic decisions.
• Develop a deep understanding of the local industry: its segments, its players, competitors, influencers, decision makers, trends and opportunities.
• Identify market opportunities by segment and develop innovative solutions, services & products based on a clear understanding of customer needs.
• Assess customer excellence maturity & action plans.
• Drive customer discoveries in all user segments & RTM channels and preparation of Value Cases with growth & EBITDA targets.
• Build action plans for Affiliated Retail.
• Prepare & implement Customer Excellence actions plans on its 5 pillars (i.e. Sales Excellence, Offer Range Management, Customer Experience Management, Price & Margin Management and Commercial Branding) to progressively improve the skills and maturity of the commercial organization.
• Work with Group and Regional ‘Growth & Innovation’ (G&I) experts to transfer knowledge, skills and best practices to develop them at the Country level.
• Sales Excellence: Work with Sales team to ensure the development of effective sales tools & skills for assigned segments and products.
• Customer Experience Management: Continuously tracks the Customer Experience and performance of Company’s sales and services through the Net Promoter Score (NPS) methodology.
• Ensures that the NPS result, feedback and action dashboard are
• regularly shared with EXCO and all relevant managers and that strong and robust corrective / improvement actions are implemented in all customer related processes.
• Offer Range Management: Carry out a comprehensive ‘Product Portfolio Review’ (PPR) across the country to define user segments and applications. Based on PPR develop value added solutions, services & product offers. Challenge commercial objectives and action plans for all product lines.
• Commercial Branding: Develop the Country Branding and market communication strategy using Group tools (e.g. Brand box) & ensure its effective implementation including digital solutions.
• Develop & build the Transition to Retail Strategy in Nigeria (D2R business model).
• Strengthen the long-term strategic objectives of the business in conjunction with the other ExCo members.
• Ensure business growth through directing and managing business development activities to ensure these are delivered in accordance with the organizational strategy. RTM & GTM Plan & Digital Plan through SAP roll-out,
• Direct and manage business development activities related to the Retail Project : Distribution Management and Affiliation business model development
• Provide overall distribution channels leadership for the business scope to ensure the growth

Desired Skills and Experience

• Graduate in Engineering or Social Sciences with Post-Graduate qualification in Management
• 10-15 years’ experience in a smilar senior Sales and Marketing role within an international manufacturing corporation
• Good knowledge of marketing channels & prescriptive selling.
• Track record in Innovation and new solutions.
• Experience in leading projects. Project management qualification will be an asset
• Managerial and leadership skills
• Economical and strategic thinking, drive for innovation and change, cross linked and solution oriented behavior.
• P&L mindset.
• Understanding of technical issues and terminologies
• Analysis and problem solving, able to deal with ambiguity and complexity
• Business & financial acumen
• Multicultural work environment
• International mobility requirements

We thank all applicants however only those selected will be contacted.