Sales & Marketing Management
- Develop and oversee the implementation of sales and marketing strategies to ensure alignment with business goals
- Lead the execution of integrated marketing campaigns and product launches
- Ensure compliance with corporate marketing policies and ethical standards
- Source and manage third-party marketing service providers, ensuring cost-efficiency and performance
- Monitor and report on key performance indicators (KPIs), ensuring marketing efforts drive measurable results
- Drive customer engagement strategies to enhance market share and customer satisfaction
- Coordinate promotional and advertising activities to support sales goals
Sales Strategy & Planning
- Formulate annual and quarterly sales plans aligned with corporate objectives
- Oversee pricing strategies, product positioning, and go-to-market planning
- Lead market research initiatives to evaluate trends, competitor strategies, and customer needs
- Collaborate with finance to develop and monitor marketing and sales budgets
- Provide strategic recommendations to the executive team based on market intelligence
Branding & Advertising
- Build and execute brand development strategies to increase visibility and market presence
- Ensure brand consistency across all touchpoints and communications
- Manage external agencies and media partners to develop compelling advertising content
- Analyze the effectiveness of branding campaigns and optimize performance based on insights
- Stay abreast of market trends, emerging platforms, and consumer behavior to inform strategy
Team Leadership & People Management
- Lead, mentor, and manage the performance of the marketing and sales team
- Foster a high-performance culture through goal setting, coaching, and development
- Ensure alignment between cross-functional teams to deliver on key objectives
Client Relationship & Business Development
- Maintain strong relationships with key clients and stakeholders
- Act as lead negotiator in key contract discussions
- Identify new business opportunities and develop strategies for market penetration
- Ensure exceptional customer service and retention across key accounts
Health, Safety & Compliance
- Ensure adherence to all safety, environmental, and organizational policies
- Promote a culture of safety and compliance within the department
- Report and address near-misses or incidents in line with HSE procedures