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Direct Marketing Manager

Adexen

Lagos, Nigeria

Job description

Job Introduction

    Adexen Recruitment Agency is mandated by one of its clients, a Financial Technology solution provider to recruit a Direct Marketing Manager to lead its integrated direct and digital marketing campaigns from concept to execution. The position is based in Lagos, Nigeria.

Responsibilities

    Responsible for managing, implementing and optimizing direct marketing campaigns across all digital channels.

    • Design, build and maintain the social media presence
    • Brainstorm new and creative growth strategies
    • Devise direct marketing campaigns in line with the organisation’s marketing strategy.
    • Send targeted campaigns to specific individuals based on lead scoring.
    • Analyse data with which to base campaigns on.
    • Work with digital marketing agencies to achieve deliverables both qualitatively and quantitatively.
    • Create and update direct marketing strategies that will support the organization to achieve its aims as part of the overall Marketing, Sales and Communications plan
    • Review new technologies and keep the company at the forefront of developments in direct marketing
    • Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Plan, execute and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize the user experience
    • Plan and execute all digital marketing, including search engine optimization/search engine marketing, marketing database, email, social media and display advertising campaigns
    • Collaborate with agencies and other vendor partners
    • Devise strategies to drive online traffic and improve usability, design, content and conversion.

Desired Skills and Experience

    • Bachelor's degree in Marketing or a related field. Master’s degree will be an advantage
    • Minimum of 7 years' working experience in direct marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
    • Working knowledge of HTML, CSS, and JavaScript development and constraints
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement.
We thank all applicants however only those selected will be contacted.

Industry

ICT

Job Seniority

Manager

Job Category

Information Technology

Employment Type

Full time

Experience

5 - 10 years

Skills

Web architecture and development framework, Digital media, Social Media Marketing, Brand Communication, Marketing Communications, Advertising, Google Analytics, SEO, Online marketing, Media planning

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