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Marketing Director

Adexen

Lagos, Nigeria

248 applicants

Job description

Job Introduction

    Adexen was mandated by an international FMCG company to recruit an experienced Marketing Director for their operations. The position is based in Lagos, Nigeria.

Responsibilities

    • Champion the design, articulation and implementation of effective marketing strategies and activities aimed at meeting customer needs, enhancing brand equity and ultimately increasing revenue generation for the organisation.
    • Demonstrate ownership of and communicate the strategic direction and objectives of the Marketing Department to all staff within the department.
    • Oversee the articulation of the organisation’s marketing strategies and ensure alignment with Group’s corporate strategy, goals and objectives.
    • Champion the design and deployment of an effective customer acquisition, retention and relationship management strategy / framework to sustain and expand the organisation’s clientele.
    • Institutionalise a customer service-oriented culture amongst marketing staff and champion capacity building efforts for all categories of staff within the department.
    • Provide overall guidance and direction in the execution of the department’s functions and activities.
    • Approve and coordinate the execution of the department’s work programs and plans.
    • Coordinate, direct and supervise the day-to-day activities of the department and ensure alignment with the overall goals and objectives of the company.
    • Develop and implement a comprehensive marketing plan to acquire significant clientele from identified customer segments.
    • Ensure the deployment of effective market penetration and market share acquisition framework.
    • Ensure the development and establishment of effective channel strategies to promote marketing.
    • Oversee the collation of market and industry business intelligence to support effective decision making.
    • Monitor and ensure the provision of the highest quality services to the company’s customers and oversee the design and deployment of an effective customer relationship management framework.
    • Stay abreast of market trends, customer needs and competitor initiatives and devise strategies to optimally utilise market opportunities.
    • Attend workshops, trade shows and seminars to keep up-to-date with changes in the industry.
    • Oversee the preparation of the department’s annual budget and monitor its implementation.
    • Review the department’s performance against set targets on a periodic basis and define action plans for improvement.

Desired Skills and Experience

    • Bachelor’s degree or its equivalent in social sciences, marketing or business management discipline.
    • Post-graduate degree in a relevant discipline.
    • Minimum of 15 years relevant work experience with at least 5 years in a senior management position within an international organisation
    • In-depth understanding of trends, challenges, opportunities, regulations and legislations relating to the FMCG industry.
    • Very good understanding of approaches/ methodology for business strategy articulation, monitoring and implementation; sales/marketing planning, marketing models and business performance analysis.
    • Very good knowledge of local and global industry dynamics including regulation, legislation and operating environment.
    • Very good understanding of micro and macroeconomic indices and their impact on business.
    • Ability to think strategically and holistically and to appreciate the systematic impact of various policies, issues and solutions.
    • Excellent leadership and people management skills.
    • Excellent negotiation and relationship management skills.
    • Excellent communication, presentation and facilitation skills.
    • High sense of responsibility and accountability.
    • High ethical standards.
We thank all applicants however only those selected will be contacted.

Industry

Industry & Manufacturing

Job Seniority

Director

Job Category

Marketing

Employment Type

Full time

Experience

15 - 20 years

Skills

Brand Management, Budgets, Process Improvement, Marketing Strategy, Market Analysis, Advertising, Social media, Leadership, Communication, Marketing, Market research, Team Management, FMCG

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