The Group Head – Marketing & Sales will be responsible for defining and executing the company’s marketing and sales strategy across all channels. The role involves leading brand development, driving revenue growth, managing high-performing teams, and ensuring strong market positioning.
The successful candidate will play a key role in aligning commercial activities with business objectives while ensuring operational excellence across regions.
Marketing & Brand Management
- Define and implement ATL and BTL marketing strategies to strengthen brand positioning
- Lead product development initiatives in collaboration with production teams
- Plan and execute marketing activations and ensure effective rollout and performance tracking
- Manage new product launches and identify portfolio gaps
- Drive market research and customer insights to support decision-making
- Oversee digital marketing initiatives, including social media strategy and execution
Sales & Business Development
- Develop and execute annual sales strategies aligned with company objectives
- Lead and mentor a high-performing sales team across regions
- Set sales targets and monitor performance across open market and modern trade channels
- Identify new market opportunities and expansion strategies
- Strengthen customer relationships and ensure optimal account management
- Monitor pricing, competition, and market dynamics
Operations & Performance Management
- Establish KPIs and conduct regular performance reviews
- Analyze sales data to optimize marketing investments and commercial outcomes
- Collaborate with internal departments (Production, Finance, Supply Chain)
- Ensure efficient management of customer claims and complaints
- Support regulatory compliance (NAFDAC, SON) and export activities
