Adexen was mandated by an international Beverage Group to recruit a Digital Marketing & Communications Manager for its operations. The position is based in Lagos.
Responsibilities
Responsible for creating and delivering a strategic and comprehensive communications plan, ensuring that a coherent message runs through all platforms.
Design, build and maintain the social media presence
Brainstorm new and creative growth strategies
Devise direct marketing campaigns in line with the organisation’s marketing strategy.
Send targeted campaigns to specific individuals based on lead scoring.
Analyse data with which to base campaigns on.
Work with digital marketing agencies to achieve deliverables both qualitatively and quantitatively.
Create and update direct marketing strategies that will support the organization to achieve its aims as part of the overall Marketing, Sales and Communications plan
Review new technologies and keep the company at the forefront of developments in direct marketing
Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Develop and manage end-to-end influencer campaigns including framing the campaign strategy, curating talent, negotiating rates, managing contract development, influencer relations, and reporting.
Desired Skills and Experience
Bachelor's degree in marketing and/or communication
Must have a good understanding of how the Beverages industry works and how is it is marketed to attract particular clientele.
Working experience in direct marketing
Commercially aware of the trends in the international FMCG industry
Experience in managing multi-pronged marketing campaigns, including performance marketing, social marketing, brand marketing, content marketing, public relations, and marketing partnerships.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Strong organizational skills, excellent communication skills, effective writing skills.
Strong analytical skills and data-driven thinking
Ability to directly interact on a regular basis with the HQ in Europe
Planned travels in Europe for the induction program & trainings
We thank all applicants however only those selected will be contacted.
