The Business Development Manager will be responsible for driving market development across West Africa (Francophone countries).
The role focuses on identifying and securing new business opportunities, developing distribution networks, managing key projects, and strengthening the company’s market position in the region.
Market Development & Strategy
- Analyze regional markets to identify growth opportunities and business potential
- Conduct market research and develop sales strategies and roadmaps
- Monitor competition and market dynamics, providing regular insights
Business Development & Sales
- Develop and maintain strong customer relationships
- Achieve regional sales targets and drive revenue growth
- Prepare and deliver presentations, proposals, and value propositions
- Define country-specific product positioning and offerings
Distribution Network Management
- Identify, onboard, and develop distribution partners
- Monitor partner performance (sales conditions, product selection, stock, payments)
- Support showroom setup and ensure brand consistency
- Provide training and ongoing support to local teams
Project Development & Execution
- Identify and secure key projects across the region
- Engage with key stakeholders (MEP consultants, architects, contractors)
- Lead specification processes and present technical solutions
- Oversee project execution and installation supervision
Training & Knowledge Transfer
- Deliver technical and product training to partners and local teams
- Organize workshops, site visits, and customer engagement activities
- Ensure effective transfer of engineering and product knowledge
Reporting & Tools
- Prepare sales reports, forecasts, and budgets by market
- Maintain accurate records using CRM tools (contacts, projects, pipeline)
