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Marketing Manager

Adexen

Lagos, Nigeria

Job description

Job Introduction

    Adexen was mandated by a pharmaceutical company to recruit a Marketing Manager for its operations. The position is based in Lagos.

Responsibilities

    Lead development and execution of strategic marketing plans and manage a team of Product Managers and Specialists for the company.

    • Develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
    • Build marketing programs across different channels and segments in support of our overall strategic business objectives and plans.
    • Evaluate the impact of marketing programs in achieving stated objectives, including the impact on sales, lead flow, and customer retention.
    • Identify marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
    • Review and update product pricing based on market conditions.
    • Lead drafting and dissemination of newsletters and corporate communications to customers and partners.
    • Develop marketing-related content for Company websites.
    • Design and implement promotional campaigns.
    • Build and maintain a customer database.
    • Liaise with the marketing teams of our suppliers.
    • Implement other ad-hoc marketing initiatives.
    • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
    • Partner with sales and business development teams, other internal stakeholders, and external agencies and vendors.

Desired Skills and Experience

    • Minimus of 7 years’ experience in the Marketing role with evidence of career progression.
    • Prior healthcare-related marketing experience is a strong plus.
    • MBA degree from reputable business school – a strong plus.
    • Outstanding oral and written communication skills.
    • Good knowledge and understanding of strategic marketing concepts, principles, and practices.
    • Prior experience managing team of product managers.
    • Excellent problem analysis and solving skills.
    • Excellent oral and written communication skills.
    • Good report writing and presentation skills.
    • Ability to demonstrate a commitment to ethical standards and a high level of integrity.
We thank all applicants however only those selected will be contacted.

Industry

FMCG

Job Seniority

Manager

Job Category

Marketing

Employment Type

Full time

Experience

5 - 10 years

Skills

Channel marketing, Brand Development, Customer Relations, Product Management, Marketing Communications, Marketing Strategy, Business Development, Marketing, Project Management

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