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Areas Sales Manager


Lagos, Nigeria

Job description

Job Introduction

    Adexen was mandated by a large beverages company to recruit an Area Sales Manager for their operations. The position is based in Lagos, Nigeria.


    The Area Sales Manager develops the company’s businesses in specific territory/geographical locations in Nigeria. He/She will maximise the company’s volume and value contributions, identify and develop distributors with capacity for sustaining company’s sales target and distribution objectives.

    • Coordinate business development activities in specific area
    • Facilitate company’s product growth through tactical execution of marketing strategies to achieve volume and value growth
    • Estimate and analyze category development potential for each category of the company’s products and create subsequent plans to consistently grow each category
    • Develop tactics to achieve 100% of company’s annual sales target within assigned area, using appropriate sales dynamics to achieve sales objectives
    • Lead the sales team to develop a large scale distribution channel to deploy the company’s sales strategies and develop plans to address local business needs
    • Analysis of customers’ performances and implement necessary tactics for business growth
    • Develop ways to improve process efficiency with distributor and retailer through liaison with all stakeholders
    • Supervise all sales activities and distribution of company products to distributor’s outlets with assigned area
    • Encourage distributors through motivation and effective identification and control of factors that may impede the consumption of company products
    • Identify and develop customers with high capacity for high profitable volumes and long term businesses
    • Maintain close relationship with customers and develop strategies to grow their business
    • Field Coaching and trainings of Customer Executives and Representatives

Desired Skills and Experience

    • A first degree in a management course or any relevant field. A post graduate degree in a relevant field will be an advantage.
    • Minimum of 9-10 years FMCG sales experience in territory and distributor management with a proven track record.
    • Membership of relevant professional bodies
    • Excellent Leadership/Coaching Skill
    • Good Communication and Negotiation Skill
    • Goal Oriented and Target Driven
    • Marketing Intelligence and Service Excellence
We thank all applicants however only those selected will be contacted.



Job Seniority


Job Category

Business Development

Employment Type

Full time


10 - 15 years


Channel marketing, Business Analysis, Sales, Business Development, Leadership, Communication, Marketing, Negotiation

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