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National Trade Marketing Manager


Lagos, Nigeria

Job description

Job Introduction

    Adexen Recruitment Agency is mandated by an international conglomerate to recruit a National Trade Marketing Manager for the operations of one of its subsidiaries in Lagos


    • Effectively Managing the capacity & capabilities of field sales to deliver share volume & Moment of Choice (MOC) Targets behind brilliant in market execution of all BTL activities
    • BTL activities sufficiency and success rate
    • Differentiated opportunities in each Region are effectively exploited behind tactical activities
    • Regional activities reflecting channel, shopper & customer needs and on time
    • Discipline in activity tracking and evaluation, tactical (divisional activities) budget sufficiency and effectiveness
    • Enabling Joint Value creation with customers
    • Must be at the heart of planning, execution, and evaluation of all strategic and tactical trade, shopper and customer related BTL initiatives
    • Works in close collaboration with the Commercial Director and Brand Owners in defining implementable, custom-fit, effective and cost-efficient programs to win-with-customers and consumers
    • Designs channel specific intervention programs on all Brands in the company portfolio
    • Ensure that ALL Brand activity calendar, planning, and timings are such that field sales capacity and capability are efficiently utilized
    • Provide field sales team with tools and support materials to drive brilliant execution of BTL activities/sales drivers with customers in Line with global best practice & standards
    • End-to-end responsibility of all Trade Marketing lead tactical (regional / national) activities, tracking & measurement & Evaluation (M&E)
    • Input to JUBP process (category strategy, trade strategy, game plan, sales unit plan etc.)
    • Regional (tactical) Below The Line (BTL) budget effectiveness and control
    • Ensure RTM is fully capable of delivering on activation
    • requirements and intervene where required
    • Stakeholder Management: Manage relevant communications and implementation updates to Commercial Director, Field Sales and Brand Owner Teams
    • Be a key contributor/driver of the overall growth and development of the Commercial Organisation

Desired Skills and Experience

    • A graduate with minimum 3-5 years experience gained across sales/consumer/customer marketing.
    • A good understanding of Sales Capabilities and tools and how these interact together to deliver brilliant execution in Field Sales.
    • Previous experience of coaching/leading others and getting results through teams as well as good commercial understanding, strong numerical skills, a high level of computer literacy are important.
    • Previous experience of working with other parts of Sales and/or other functions is particularly valuable.
    • Good communication skills –written and verbal
    • Good IT skills
We thank all applicants however only those selected will be contacted.


Logistics & Transport

Job Seniority


Job Category


Employment Type

Full time


3 - 5 years



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