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Head of Sales & Marketing

Adexen

Tema, Ghana

Job description

Job Introduction

    Adexen was mandated by a multinational corporation to recruit a Head of Sales & Marketing for its operations. The position is based in Tema, Ghana.

Responsibilities

    • Define strategies to ensure commercial objectives are achieved
    • Develop the sales & marketing function wich includes marketing, sales, pricing, advertising, brand & product management, promotions, special events, market research, product & service pricing, competitive analysis and ultimately increasing revenue generation for the organisation.
    •  Oversee the articulation of the organisation’s sales & marketing strategies
    • Deploy an effective customer acquisition, retention and relationship management strategy/framework to expand the organisation’s clientele.
    • Institutionalise a customer service-oriented culture in the workforce
    • Coordinate and supervise the day-to-day activities of the department
    • Develop & maintain optimal product/services mix keeping in mind segmentation, brand value/positioning & commercial objectives
    • Research price elasticity for all products & services proposed
    • Ensure the deployment of effective market penetration and market share acquisition framework.
    • Ensure the development and establishment of effective channel strategies to promote sales.
    • Stay abreast of sales trends, customer needs and competitor initiatives and devise strategies to optimally utilise sales opportunities.
    • Attend workshops, trade shows and seminars to keep up-to-date with changes in the industry.
    • Oversee the preparation of the department’s annual budget and monitor its implementation.

Desired Skills and Experience

    • Bachelor’s degree in marketing or business management discipline
    • MBA is a plus
    • Minimum 10 years relevant work experience with at least 5 years in a senior management position within an international group
    • Previous experience in industrial or FMCG sector
    • Previous experience in Emerging Markets/Africa is a plus
    • Excellent understanding of approaches/ methodology for business strategy articulation, monitoring and implementation; sales & marketing planning, marketing models and business performance analysis
    • Leadership and people management skills
    • Excellent negotiation and relationship management skills
We thank all applicants however only those selected will be contacted.

Industry

Industry & Manufacturing

Job Seniority

Manager

Job Category

Business Development

Employment Type

Full time

Experience

10 - 15 years

Skills

Brand Development, Brand Management, Cost Management, Product Marketing, Sales Management, Marketing Communications, Marketing Strategy, Business Development, Leadership, Team Management

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