Head of Sales & Marketing

Job Introduction

Adexen was mandated by a multinational corporation to recruit a Head of Sales & Marketing for its operations. The position is based in Tema, Ghana.

Responsibilities

• Define strategies to ensure commercial objectives are achieved
• Develop the sales & marketing function wich includes marketing, sales, pricing, advertising, brand & product management, promotions, special events, market research, product & service pricing, competitive analysis and ultimately increasing revenue generation for the organisation.
•  Oversee the articulation of the organisation’s sales & marketing strategies
• Deploy an effective customer acquisition, retention and relationship management strategy/framework to expand the organisation’s clientele.
• Institutionalise a customer service-oriented culture in the workforce
• Coordinate and supervise the day-to-day activities of the department
• Develop & maintain optimal product/services mix keeping in mind segmentation, brand value/positioning & commercial objectives
• Research price elasticity for all products & services proposed
• Ensure the deployment of effective market penetration and market share acquisition framework.
• Ensure the development and establishment of effective channel strategies to promote sales.
• Stay abreast of sales trends, customer needs and competitor initiatives and devise strategies to optimally utilise sales opportunities.
• Attend workshops, trade shows and seminars to keep up-to-date with changes in the industry.
• Oversee the preparation of the department’s annual budget and monitor its implementation.

Desired Skills and Experience

• Bachelor’s degree in marketing or business management discipline
• MBA is a plus
• Minimum 10 years relevant work experience with at least 5 years in a senior management position within an international group
• Previous experience in industrial or FMCG sector
• Previous experience in Emerging Markets/Africa is a plus
• Excellent understanding of approaches/ methodology for business strategy articulation, monitoring and implementation; sales & marketing planning, marketing models and business performance analysis
• Leadership and people management skills
• Excellent negotiation and relationship management skills

We thank all applicants however only those selected will be contacted.