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Sales Effectiveness Analyst



Job description

Job Introduction

    Adexen is mandated by one of its clients in the Pharmaceutical/FMCG industry to recruit a Sales Effectiveness Analyst. The position is based in Lagos, Nigeria.


    The Sales and Business Analyst (SBA) develops, maintains and deploys creative reporting and analytic solutions to increase company revenues through increased customer acquisition, sales productivity, product/service sales, and up-selling/cross-selling additional products.

    The SBA will facilitate success measurement by setting and monitoring key performance indicators including sales targets, territory route planning, distribution coverage, range selling and promotions timely deployment in order to increase sales force overall effectiveness.

    • Utilize the CRM database to design simple and effective reporting tools to track product and territorial performance versus objectives.
    • Ensure all weekly/monthly reports are issued on time.
    • Monitor continuously the sales force operations including adherence to planned sales route, sales calls effectiveness, secondary/tertiary stock levels as well as range selling and timely promotions deployment.
    • Recommend specific actions to Sales & Marketing Management on how to respond to different sales opportunities and manage risks ahead specially for NPD launches.
    • Conduct proactive analysis (marketing promotional data, competitive share of voice, doctor-level data) to help identify KPI’s of sales performance and key areas of opportunity/challenge.
    • Partner with Sales Management and Marketing teams to develop tracking and reporting tools to enhance performance and meet business objectives. 

Desired Skills and Experience

    • A Bachelor degree in pharmacy or any social science discipline.
    • Master’s degree will be an added advantage.
    • 2-4 year's cognitive experience in pharmaceutical industry/FMCG.
    • Cognitive knowledge of VEEVA or Salesforce CRM or AC Nielsen is a definite plus
    • Preferable initial experience in the pharmaceutical industry or FMCG
    • Good knowledge of Microsoft Office365, Access, Excel and SharePoint.
    • Highly analytical with passion for figures and a strong bottom-up analytical approach.
    • Self-driven, highly organized, excellent time management able to deliver on time.
    • Good command of English language both verbal and written.
We thank all applicants however only those selected will be contacted.



Job Seniority

Senior level

Job Category

Business Development

Employment Type

Full time


3 - 5 years


Business Analysis, Market Analysis

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