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Product Manager

Adexen

Lagos, Nigeria

Job description

Job Introduction

    Adexen was mandated by an international FMCG company to recruit a Product Manager for their operations. The position is based in Lagos.

Responsibilities

    • To effectively communicate product benefits to all the relevant customers
    • To reinforce and grow customer loyalty to Group's products and ensure product launches
    • To prepare and present marketing plan (strategy) per product on an annual basis
    • To create and execute product tactical plans within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter with appropriate KPIs and dashboards
    • To plan and calendarize actions by cycle and by target in collaboration with the Head of Operation and Country Manager
    • To prepare briefs to advertising agencies as and when required; to select the most effective campaign via market testing of concept and message
    • Maintain key customer and opinion leader contact to maximize Group product performance in the respective field
    • To define the customer chain analysis and analyze relationships/links between them
    • Comply with relevant legislation, ethical standards and company policies.
    • Liaise with relevant sales, market research and other functions to ensure that cross functional communication and implementation of action plans is of a high quality and that company goals are met
    • To organize and facilitate coordination meetings with the Marketing Coordinators of the Operations to interface information from/to the field
    • To maintain and improve product knowledge of the salesforce, sales managers and the marketing Coordinators and to continually update knowledge on the product, competitors
    • Contribute to achieve targets for sales, profit contribution and market penetration for an assigned product(s)
    • To set budgets for and control allocated promotional expenditure for the product(s) 
    • Participate in building the new product launch procedure
    • Establish appropriate market research programmes in order to validate key performance indicators and to determine new commercial opportunities.

Desired Skills and Experience

    • Bachelor's degree in Marketing, Sales, Business or any relevant field of study
    • Master's degree is a plus.
    • FMCG experience with at least 8 years of Brand / Product Management experience from recognised International Company.
    • Good experience with formal brand planning processes with P&L forecasting/ structures.
    • Cost management, pricing strategy, research based methodologies for commercial application.
    • New product development experience 
    • In-depth knowledge of the FMCG industry and its distribution system
    • Effective strategic planning abilities
    • Ability to communicate commercial value of our products to target audience
    • Willing and able to travel extensively
    • Analytic & synthetic capacity
    • Effective forecasting, budgeting skills
    • Top negotiating skills
    • Developing skills, training and enabling learning on the job 
    • Making decisions & driving necessary changes for performance
    • Knowing how to deal with conflict
We thank all applicants however only those selected will be contacted.

Industry

FMCG

Job Seniority

Manager

Job Category

Marketing

Employment Type

Full time

Experience

5 - 10 years

Skills

Reports, Brand Development, Brand Management, Cost Management, Product Marketing, Sales Management, Marketing Strategy, Market Analysis, Leadership, Communication, Marketing, Market research, Team Management

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