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Marketing Manager

Adexen

Lagos, Nigeria

Job description

Job Introduction

    Adexen was mandated by a Fashion and Luxury company retailing high-end brands to recruit a Marketing Manager for its operations. The position is based in Lagos.

Responsibilities

    As the brand’s custodian, the Marketing Manager will be responsible for creating and delivering strategic and comprehensive marketing plans, ensuring that a coherent message runs through all platforms.

    • Develop and deliver the marketing strategies and content working to set the direction for thought leadership.
    • Develop and manage end-to-end influencer campaigns including framing the campaign strategy, curating talent, negotiating rates, managing contract development, influencer relations, and reporting.
    • Work with the in-house marketing department of an organization and external consultants to support during different projects and ensure delivery in terms of timelines and goals
    • Work to grow brand awareness and maintaining our brand values both internally and externally.
    • Provide regular reports to the business which allows the team to understand the impact of their work on a day-to-day basis and also enables us to track trends and spot risks.
    • Lead the marketing team to.
    • Build and maintain relationships with Key hosts for luxury exhibitions, personal shoppers of HNIs, press, and influencers to build the company’s awareness with the Influencer Marketing Manager.
    • Responsibly represent the brand and manage strategic relationships with HNIs across Africa.
    • Build and maintain an efficient content and design team to ensure that the team can produce high-quality outputs at a fast pace, supporting the speed of the business.
    • Responsible for overseeing the whole creative process either for one single product or a group of services and products.

Desired Skills and Experience

    • 10 years’ active work experience in a similar role in handling marketing, specifically for High-end clients.
    • Possessive of sound knowledge of marketing of the international luxury industry.
    • Must have a good understanding of how the luxury industry works and how is it is marketed to attract particular clientele.
    • A master or an MBA degree from a reputable business school with a major in fashion is a plus.
    • Commercially aware of the trends in the international fashion and luxury industry
    • Experience in managing multi-pronged marketing campaigns, including performance marketing, social marketing, brand marketing, content marketing, public relations, and marketing partnerships.
    • Strong organizational skills, excellent communication skills, effective writing skills.
    • Must be the initiative and able to manage a high powered team in a fast-paced start-up environment.
    • Must be tech-savvy and possess proven ability to interpret data, derive insights and report accordingly to impact forecast future
    • Experienced in writing and creating capturing authentic stories.
We thank all applicants however only those selected will be contacted.

Industry

FMCG

Job Seniority

Manager

Job Category

Marketing

Employment Type

Full time

Experience

10 - 15 years

Skills

Channel marketing, Social Media Marketing, Brand Development, Customer Relations, Product Marketing, Relationship Management, Marketing Strategy, Marketing, Business Strategy, Online marketing

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