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Sales and Marketing Director

Adexen

Lagos, Nigeria

Job description

Job Introduction

    Adexen is mandated by one of its clients in the Pharmaceutical/FMCG industry to recruit a Sales and Marketing Director. The position is based in Lagos, Nigeria.

Responsibilities

    Manage commercial activities and make recommendations with the strongest potential for in-market success and consumer insights to prioritize and identify any new opportunities.

     

    • Provide commercial support end to end on processes including but not limited to initial commercial evaluation; due diligence; commercial opportunity optimization; concept writing and testing; and go-to-market strategy.
    • Responsible for ensuring the go-to-market strategy is multi-faceted and takes into account future consumer behavior ultimately achieving the best commercial opportunity for a given asset.
    • Act as the ‘marketing activity champion’  including providing strategic direction and leadership to the new products of the company, taking opportunities from ad-hoc evaluations to a more focused, strategic evaluation and launch model.
    • Participate in meetings and conferences to gather data and prepare marketing content to respond to the market for improving sales.
    • Develop long-term customer relationships through the identification and capitalization of opportunities that immediately satisfy customer needs.
    • Support sales by giving presentations, following up on sales leads and creating special accounts.
    • Identify customer needs, develop collateral and determine product pricing and discount rates.
    • Constantly provide support for growing international sales efforts.
    • Monitor all market opportunities and ensure they meet a major consumer unmet need with the potential to change current user behavior.
    • Champion the identification of ‘game-changing’ market opportunities using future thinking to enable high growth potential opportunities.
    • Manage winning commercial strategies that launch new products and create more awareness for existing products that win versus competition or fundamentally change consumer usage
    • Ensure visibility to senior leaders and requires strong collaboration with senior stakeholders in commercial and Research and Development.
    • Manage entire new product innovation development from ideation to launch, by leading; claim and concept development and deep consumer understanding, build a robust commercial business case and proactively consider futuristic and unique opportunities to enhance the commercial opportunity and achieve optimal consumer engagement.
    • Partner with Research and Development and commercial leadership in order to maximize sales potential by establishing strong relationships with the retail and expert sales teams.

Desired Skills and Experience

    • Minimum of a Bachelor's degree in pharmacy or related field. Master’s degree or MBA will be an added advantage.
    • Minimum of 10 years of work experience in pharmaceuticals with At least 8 years’ experience in senior management position managing Pharmaceutical Salesforce.
    • Proven record of high-level sales Strong marketing experience, preferably with wider experience in pharmaceutical/healthcare sales or commercial roles.
    • Experienced in institutional sales, medical promotions, detailing, trade and distribution
    • Excellent communication skills, fluent in English spoken and written.
    • Winning personality, open to interact with people.
    • A high degree of self-motivation with the ability to work independently.
We thank all applicants however only those selected will be contacted.

Industry

FMCG

Job Seniority

Director

Job Category

Business Development

Employment Type

Full time

Experience

15 - 20 years

Skills

Marketing Management, Product Marketing, Product Management, Sales, Sales Management, Marketing Strategy, Salesforce, Marketing

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