In March 2008, Addide started operations with the pioneer store at 77, Finbarr’s Road, Akoka offering a selection of national brand grocery items, alcoholic and non-alcoholic drinks and cosmetics. Today we operate one of the fastest growing convenience-store chain in Nigeria under the Addide banner, with twenty six stores in just seven years, strategically located in medium income neighbourhoods in Lagos State.
Addide is now becoming part of the lifestyle of people living nearby our stores. The commercial and marketing strategy of Addide is to suit consumers’ needs, offering consumers convenient services such as nearby locations, over 12 hour service in most cases, fast and comfortable shopping experience, easy access, etc.
Our successful growth within such a short period exemplifies our operations’ alignment. Close coordination between Addide’s merchandising managers and our product marketers enables us to hone our promotional activity to stimulate and better satisfy consumer demand. Through this and other ways, we work together as a family to further our companies shared strategy.
There is something different about Addide. From the clean and beautifully arranged modern display shelves to our huge selection of everyday essential items, you’ll notice that we are better stocked than your average supermarket. With huge investment in modern IT and inventory management software, well trained sale associates, and a very ambitious management, we are just beginning.
