Afromedia PLC which came into being and became autonomous on the 28th day of October 1959 is Nigeria’s leading supplier of Out-of-Home media services to the advertising industry. Originally Afromedia was a small service arm of West Africa Publicity (WAP), the latter itself was incorporated in 1928 as part of the parent United Africa Company Limited (UACL).
However, in 1959, and to meet the requirements of international convention which did not permit a single organisation to run both agency services and media contracting services, two companies were formed by the parent UAC conglomerate. The companies were namely: Afromedia Nigeria Limited to handle outdoor services, and Lintas Limited to handle agency work. Both were run as two independent members of the UACL Group
