Champion and drive brand growth in volume and equity by leveraging understanding of consumer attitudes, motivations and trends. Oversee the development and seamless execution of both short and long term brand plans.
- Support the delivery of the short and medium term strategic goals of the brand to outperform the competition and delivers against equity targets.
- Monitor the brand and competitive environment, routinely provide performance updates to leadership and stakeholders, and proactively recommend changes in direction as required.
- Work with agency and cross-functional partners to develop brand and retail marketing programs and supporting material.
- Identify key business priorities and work with cross-functional group to bring the brand's marketing efforts to life in the market place.
- Ensures excellent and timely implementation of all approved branding activities. Leads cross-functional teams (manufacturing, supply chain, sales etc.) to drive market implementation of agreed innovation projects from ideation to market execution.
- Oversees the development of all Agency Work Plan/KPIs and coordinates all Marketing Agencies to drive performance.
- Identifies new growth opportunities and develops plans to exploit such opportunities. Develops an in-depth understanding and become an expert in the Nigerian consumer environment.
- Lead the creative development and media deployment of agreed communications. Review of advertising and marketing communication before release.
- Monitor competitor’s activities including dealer, consumer trends, new launches and recommend appropriate and innovative marketing solutions to be undertaken when/where necessary.
- Liaise with digital manager to develop activation plans to deliver against brand objectives, define, influence, align and coordinate plans, drive synergy and efficiency against the overall brand/business objectives.
- Enforces brand usage guidelines and applies project management practices in overseeing the execution of brand marketing programs.
- Manage the budget for advertisement and promotional activities. Oversee the brand performance analysis to measure return on investment.