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Area Sales Manager- Expatriate


Lagos, Nigeria

Job description

Job Introduction

    Adexen has been mandated by one of its clients in the beverages industry to recruit an expatriate Area Sales Manager for their operations in Nigeria. The position is based in Lagos, Nigeria.


    The position is responsible for creating sales strategies that will deliver market leadership, double digit growth with a strong strategic focus on execution. Working with other sales functions to create a sales structure of competent and motivated staff, stock management and primary distribution through the application of a lean organisation and lean processes.

    The job responsibilities are to:

    • Lead and manage a large team to ensure that the sales function meets the needs of the consumer, customer and organisation
    • Communicate the unit sales and market development objectives to all Sales managers within the regions
    • Promotions and incentives executed as per agreement and in accordance with strategy.
    • Formulate regional plans with a strong emphasis on market execution using standard company reports.
    • Primary distribution perfect orders
    • Creating a lean structure, maximising staff output through objective and subjective measurements
    • Monitor and analyse trends and plan for seasonal volume fluctuations
    • Monitor expenses versus budget monthly
    • Market visit to check the health of distributors and support team for operational and execution excellence
    • Report competitive activities to the Sales & Marketing Director as and when it happens
    • Weekly meeting with Trade development managers and Sales Manager
    • Travel once per month to a region
    • Provide market on job coaching to all Territory Development Managers and Marketing Managers within the unit to develop their skills and ensure they are properly equipped, trained and motivated to achieve their objectives
    • Ensure proper roll out of best practice tools within the unit
    • Assess the unit sales staffing and skill requirements. Develop plans to address short and long-term needs
    • Achieve merchandising standards by target
    • To ensure review of sales strategies for every sales/roll out plan to meet market demand and performance target per period
    • To establish a system that efficiently monitor market trends, competitor activities and meets market variables
    • To create a structure that ensures distributors are built and developed to meet volume and numeric targets by continually updating and reviewing the business objectives with them
    • To ensure brand prominence through a 100% merchandising activity communicated with the relevant unit head
    • To ensure that all operation activities are within the approved budget
    • Sales forecast accuracy (provide forecasts for production)

Desired Skills and Experience

    • University degree – ideally with MBA/postgraduate qualification); or equivalent business experience
    • 5 - 8 years sales management in FMCG with 3 years at senior level Experience in line management required
    • Proven record of successful sales and operational planning, inclusive of strategy development and implementation of operational plans
    • 3rd party management
    • Experience of working in Nigeria or other African markets
    • Experience of working to monthly , quarterly and annual targets across multiple channels and financial management
    • Language: Fluency in English
We thank all applicants however only those selected will be contacted.



Job Seniority


Job Category

Business Development

Employment Type

Full time


5 - 10 years



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