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Brand Manager - Nigeria

Adexen Recruitment is mandated by an multinational FMCG group to recruit a Brand Manager. The position is based in Lagos, Nigeria.

Company

Our client is a key player in the FMCG industry.

Job description

Develop, manage and sustain a profitable Brand.

Responsibilities:

Brand Management:

  • Define brand year plan in line with overall marketing strategy and objectives.
  • Manage Integrated Marketing Plans (IMP) and the resulting commercial programs.
  • Set monthly sales targets and increase profit.
  • Manage New Product Introduction (NPI).
  • Assist in monitoring market developments, own and competitive brand/SKU performances and initiate activities/projects to ensure quality, profitability, brand equity and growth of net sales and market share.
  • Manage all below-the-line promotion activities and development of above-the-line campaigns.

New Product Development:

  • Assist in developing brand/product line-extensions from conception to market introduction with support activities.
  • Monitor market development, competitive brands performance, initiate projects to ensure quality, profitability, brand equity and growth of net sales and market shares.
  • Track, analyze and evaluate all brands and trade initiatives to ensure business targets are met.
  • Develop and update generic planograms and success benchmarks aligned to brand strategy.

Agency Management:

  • Brief and debrief agencies regarding creative proposals.
  • Advertising & Promotion Budget Management:
  • Effectively manage A&P budget.

Expectations

  • Bachelor degree in any discipline. Masters’ degree is an added advantage.
  • 5 years’ experience as a brand manager preferably in a multinational FMCG.
  • Analytical skill.
  • Excellent networking and interpersonal skill.
  • Good presentation skill.
  • Must be a Nigerian citizen with sound knowledge of the business terrain.

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