Customer Marketing Manager
Job reference n°: CIV0915Sector: Distribution & FMCG - Côte d'ivoire - Western Africa
Function: Marketing
Our client
Adexen Recruitment Agency is mandated by a leading Multinational FMCG Group to recruit a Customer Marketing Manager for its operations in Ivory Coast.
Job description
- Develop and lead execution of fully integrated, shopper, customer and channel insights based brand/category solutions and activities for customers/channels
- The position is based in Ivory Coast.
Responsibilities
- Work with key account mangers to ensure excellence in in-store activation and delivery of Business plan
- Develop strong relationships with customer at marketing and activation level
- Customer input into innovation program
- Develop and translate customer & shopper insights into business building opportunities with specific customers/channels
- Jointly build account/channel specific customer marketing plans t deliver category/ brand objectives
- Ensure brand standards/Brand DNA for channels are adhered to
- Lead execution of plans and activities including customized offerings
- Channel and customer thought leadership
- Integration of brand marketing plans with customer business planning
- Consolidate filed plans
Qualifications et experience
- Bachelor degree, Post graduate degree preferred (MBA)
- A minimum 1 – 2 years experience in field sales and 3 years experience in brand marketing
- Customer marketing strategy
- Brand/In store activation
- Customer Shopper and channel understanding
- Category thinking
- Good communication skills - Oral & Written
- Good organisational and planning skills
- Result-oriented
What is on offer
Attractive package
If your experience, personal characteristics and qualifications meet the position specifications and your personal objectives are to seek such a challenge, then we would like to hear from you with details of your current earnings, up to date CV and explanation as to why your achievements to date fit you for consideration.