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Digital Marketing Specialist

Adexen Recruitment Agency is mandated by a leading distributor of consumer goods to recruit a Digital Marketing Specialist for its operations. The position is based in Lagos, Nigeria

Company

Our client is a large company operating in West Africa, specialised in the importation and distribution of fast moving consumer goods for the best multi-nationals in the world.

Job description

The Digital Marketing Specialist is responsible for all aspects of the company’s brand initiatives across digital media platforms. Creating, executing and controlling integrated digital marketing initiatives. Come up with innovative, compelling digital marketing concepts, develop and implement digital brand marketing campaigns in close collaboration with the brand team. Develop and execute local digital marketing ideas in close collaboration with the respective Specialist in Sports, Culture, Communications, Brand, Consumer Collecting and Trade Marketing.

Responsibilities:

  • Develops and delivers a well rounded digital marketing plan for key brand properties which is aligned with the advertising plan together with the Digital Manager and the Country Specialists
  • Develops and implements great stand-alone digital ideas that engage consumers with the product / brand on different digital platforms
  • Constantly identifies, analyzes and aligns the latest digital marketing trends and emerging technologies, seeks out new opportunities and applies them to the strategy in alignment with the local team
  • Benchmarks best practice examples in and outside the world of relevant advertising digital media activities
  • Plans, executes and analyses all digital marketing activities on the local market
  • Creates and/or adapts concepts
  • Briefs digital agencies
  • Develops a cross marketing plan (own, earned, paid)
  • Aligns embedding into social campaigns and own channel activities with local team/Digital Media Manager
  • Monitors effectiveness and results
  • Reports to stakeholders on projects, planning and results

Expectations

  • University degree in Marketing, Communications, Computer Engineering and/or a related discipline
  • Minimum 4 years work experience in the digital field, preferably as a Digital Media/Interactive Marketing manager or Digital Brand Manager
  • Experience and an excellent eye for detail in web and digital media. An understanding of productions across all digital mediums is desired
  • Excellent understanding of paid/earned/owned media landscape and in deep knowledge of marketing and advertising trends and opportunities in Digital
  • Excellent know how of brand marketing, digital campaigns across owned, paid and earned media
  • Excellent organisational and project planning/management skills coupled with the ability to work in a self-directed manner
  • Experience in campaign reporting
  • Ability to work and build relationships with a range of partners, stakeholders and external contractors
  • Ability to influence and advise wider team
  • Highly efficient and effective project management and organisational skills
  • Fluent in written and spoken English


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